Research
16 peer-style research papers, open access under CC BY 4.0. Cite, share, and adapt freely with attribution.
AGT-7 · Paper
The dominant narrative in artificial intelligence (AI) discourse holds that AI has been democratized: enterprise-grade large language models are now accessible to any business owner with an internet connection and a cred...
AGT-3 · Paper
Despite enterprise spending on generative artificial intelligence reaching an estimated USD 30–40 billion in 2024, 95% of organizations report no measurable profit-and-loss impact from their pilots, and the broader RAND ...
AGT-6 · Paper
The proliferation of artificial intelligence (AI) education products marketed to small and medium-sized business (SMB) owners rests on an implicit premise: that knowledge acquisition is the primary bottleneck preventing ...
AGT-10 · Paper
The dominant narrative around generative AI adoption in small and medium-sized businesses treats the technology itself as the primary determinant of outcome. Under this framing, the rational owner-operator concludes that...
AGT-2 · Paper
Generative artificial intelligence has reached unprecedented levels of consumer familiarity, with ChatGPT alone exceeding 800 million weekly active users by late 2025. Yet a parallel body of evidence indicates that this ...
AGT-5 · Paper
A widespread heuristic among owner-operators of small and medium-sized businesses (SMBs) holds that operational organization must precede the implementation of artificial intelligence (AI) and digital systems: "First I g...
AGT-1 · Paper
Small and medium-sized businesses (SMBs) increasingly adopt artificial intelligence (AI) and digital tools at unprecedented rates, yet the empirical record of value capture remains poor. Industry-wide data converge on a ...
AGT-4 · Paper
Following the broad public availability of generative artificial intelligence (AI) tools, a managerial narrative has emerged within the small and medium-sized business (SMB) community: that AI is now a commodity input, t...
AGT-8 · Paper
Owner-dependent small and medium businesses (SMBs) routinely report operational friction across multiple discrete tasks—generating quotes, responding to leads, following up with prospects, reviewing the work of others, a...
AGT-9 · Paper
Small and medium-sized business (SMB) owners — and Hispanic-owned SMBs in particular — are widely characterized by technology vendors as irrationally risk-averse, slow to adopt useful tools, and difficult to convert. Thi...
CV-1 · Paper
The dominant narrative in online education attributes the persistent failure of learners to complete self-paced courses to deficits in student discipline, motivation, or commitment. This paper challenges that narrative b...
CV-5 · Paper
The widespread availability of customizable large language models (LLMs) — particularly OpenAI's Custom GPT framework, with over three million custom assistants created since 2023 — has produced a prevailing assumption a...
CV-2 · Paper
A widely circulated narrative in the creator economy holds that ChatGPT and consumer-facing large language models are killing the online course market. Anecdotal evidence — declining sales for individual creators, the pu...
CV-3 · Paper
A widespread narrative among Spanish-speaking online course creators holds that the e-learning market is saturated, dying, or has been undermined by generative AI. This paper examines that narrative against aggregate mar...
CV-4 · Paper
The prevailing response among independent course creators to declining completion rates and rising student demand for personalization is to increase the volume of synchronous instructor presence — additional live session...
CV-6 · Paper
The Spanish-speaking course-creator economy is undergoing a structural shift driven by the maturation of generative artificial intelligence. The prevailing narrative across creator-marketing channels frames AI integratio...
